Margilo AI

Goal-based ecommerce growth copilot

Demo brand · Apparel Co. · 80 active SKUs

Live truth layer

Revenue, cost and margin visibility across Shopify, Amazon and Flipkart.

The dashboard shows what is happening at company, channel, SKU and SKU × channel level. The Goal Planner uses this truth layer to recommend what to do next.

Unified revenue & margin ledgerRevenue, COGS, platform fees, shipping, returns, discounts and ad costs in one view.
Period-sensitive viewsEvery dashboard view changes across Last 7 days, Last 30 days and Month-to-date.
SKU × channel visibilityCheck one SKU on one channel to compare revenue, AOV, CM and full cost breakdown.

Company view

Performance snapshot

Representative data for a multi-channel apparel brand with revenue, orders, AOV and ASP.

Channel view

Channel economics

Expandable cost details show cost-bucket movement with clearly marked green / red arrows.

Last 30 days
ChannelRevenueAOVTotal variable costVariable cost %CM ₹Decision
SKU view

Top SKU economics

The demo brand has 80 active SKUs. This table shows selected high-signal SKUs.

Last 30 days
SKURevenueTotal variable costVariable cost %CM %CM ₹Decision
SKU × channel lookup

Check one SKU on one channel

Clean lookup format: choose SKU and channel, then review revenue, CM, decision and expandable cost movement.

Last 30 days
The lookup replaces the extra SKU × channel table. This keeps the dashboard closer to the earlier deployed demo and avoids clutter.

Goal Planner

Set the goal. Margilo checks feasibility and produces weekly action cards.

MVP scope: goal feasibility, SKU diagnosis, recommendation cards, manual action tracking and before/after impact tracking.

Set a goal to generate feasibility, diagnosis and actions.

The active plan will use 80 SKU signals across Shopify, Amazon and Flipkart.

Generating plan

Analyzing goal inputs, checking feasibility, classifying 80 SKUs and creating weekly recommendations.

Reading live dashboard signals across Shopify, Amazon and Flipkart
Checking feasibility versus run-rate, budget and margin profile
Classifying 80 SKUs into action buckets
Creating recommendation cards and tracking views
Active goal

Growth-first plan

Stretch but possible
Feasibility checker

Stretch but possible

Based on run-rate, SKU depth, budget, inventory, returns and current economics.

72
Contribution Margin is tracked but not enforced in Growth-first mode.
Recommended path

Growth-first mode

Diagnosis buckets

80 SKUs classified by action type

Click a bucket to see the SKUs inside. Counts add up to 80.

Growth candidates
SKUPrimary channelDiagnosisReason
Goal progress

Simple progress tracker

90-day tracker

Active goal status

Revenue growth

Grow revenue by 25% over 90 days while keeping CM% above 18%.

9.3% / 25%
Day 0Day 30Day 60Day 90

Day 18 of 90. Revenue is tracking at 9.3% growth toward a 25% target.

TargetProfitable growth
CadenceWeekly
ScopeShopify, Amazon, Flipkart
ConstraintMinimum CM 18%
Before / after

Impact tracker

Applied actions only

Manual action tracker

Human updates action status

MVP tracking is manual. Auto-verification via APIs can come later.

RecommendationOwnerStatusApplied date